Nicolette Mayer is the CEO and Designer of Luxxe®, Inc. Founded in 2008, Luxxe® is already recognized as an emerging fashion trailblazer, as the first company to innovate women’s clothing with Built-In Shapewear, Luxxe Slimming Apparel. With its own runway show during New York Fashion Week in 2010 and two other Runway shows during Miami International Fashion Week 2011 and 2012 Luxxe® redefined basic wardrobe essentials showing that fashion can meet performance!
Nicolette’s creative vision for Slimming Essentials is the embodiment of Effortless Chic and redefines everyday dressing, creating flawless essentials that flatter and enhance any shape with sexy elegance. Her trendsetting yet classic silhouette and stunning fit on every body, created through Luxxe’s® proprietary LuxxeTech® Performance Fabric, is body-enhancing, with supreme comfort and startling wear ability, MinusTen™ Pounds, every woman’s dream come true!
Creativity and Innovation in Fashion Design
Nicolette’s articulate insight was created through a combination of creativity & innovation in design, knowledge of textile processes and development, marketing savvy and business training. Not being able to find any fabric on the market that camouflages cellulite and compresses more than it stretches, Nicolette spent months all over the world researching the latest technological innovation in yarn and knitting methods, sweat control and wicking, sun protection and cooling effects. Not finding what she needed for Luxxe®, she worked with top textile companies to create proprietary Luxxetech®.
Successful International Retailing Family
A third generation designer, Nicolette comes from a successful international retailing family with a long line of design and retail business successes. Her grandmother developed and owned Bruno Magli shoe chain in London, Kurt Geiger shoe chain in England, and Spitz shoe chain in South Africa, which was the largest importer of Bruno Magli shoes in the world and the exclusive retailer for Gucci, Dunhill, Celine, Cacharel, Lacoste, and other major international brands in South Africa. Spitz is still the leader in luxury in South Africa and was sold to Bally. With 6 company-owned stores and 80 concessions, Kurt Geiger owned the externally leased shoe departments in England’s major retailers, including Harrods, Harvey Nichols and Liberty’s of London. The company was sold in 1985 to Mohamed Al-Fayed and became part of Harrods.
Nicolette started Luxxe® after 23 years in corporate design , product design, interior design, entrepreneurship, strategy, intellectual property and branding management. She is involved in various charities on local and national levels. Nicolette taught as an Adjunct Professor in Marketing at Florida Atlantic University and is on the Advisory Board of the Art Institute of Fort Lauderdale, which educates aspiring Fashion Designers. Nicolette has degrees including a BA cum laude from Harvard University, an MBA in Innovation and Management from Columbia Business School and a MA in Education Administration from Columbia University.